Making complex systems
usable, and usable systems
likeable.
Making complex systems
usable, and usable systems
likeable.
Making complex systems
usable, and usable systems
likeable.
Making complex systems
usable, and usable systems
likeable.
PRODUCT DESIGNER
PORTFOLIO 2026
Making complex systems usable, and usable systems
likeable.
PRODUCT DESIGNER
PORTFOLIO 2026
Hi there! I'm Ayesha.
Product designer who makes enterprise software feel human.
Product designer who makes enterprise software feel human.
Over the past 2 years, I've designed enterprise sales systems, facility management platforms and tax preparation tools across SaaS, fintech, and edtech; balancing technical constraints, business requirements, and actual usability. I turn messy, multi-step workflows into clean, simple experiences that make daily tasks easier.
Over the past 2 years, I've designed enterprise sales systems, facility management platforms and tax preparation tools across SaaS, fintech, and edtech; balancing technical constraints, business requirements, and actual usability. I turn messy, multi-step workflows into clean, simple experiences that make daily tasks easier.
Over the past 2 years, I've designed facility management platforms, tax preparation tools, and enterprise sales systems across SaaS, fintech, and edtech; balancing technical constraints, business requirements, and actual usability. I turn messy, multi-step workflows into clean, simple experiences that make daily tasks easier.
Here's how that played out:
Here's how that played out:
Here's how that played out:
Ayesha
Ayesha
Hi there! I'm Ayesha.
Product designer who makes enterprise software feel human.
Over the past 2 years, I've designed enterprise sales systems, facility management platforms and tax preparation tools across SaaS, fintech, and edtech; balancing technical constraints, business requirements, and actual usability. I turn messy, multi-step workflows into clean, simple experiences that make daily tasks easier.
Here's how that played out:
Ayesha
Hi there! I'm Ayesha.
Product designer who makes enterprise software feel human.
Over the past 2 years, I've designed facility management platforms, tax preparation tools, and enterprise sales systems across SaaS, fintech, and edtech; balancing technical constraints, business requirements, and actual usability. I turn messy, multi-step workflows into clean, simple experiences that make daily tasks easier.
Here's how that played out:
Ayesha
Hi there! I'm Ayesha.
Product designer who makes enterprise software feel human.
Over the past 2 years, I've designed enterprise sales systems, facility management platforms and tax preparation tools across SaaS, fintech, and edtech; balancing technical constraints, business requirements, and actual usability. I turn messy, multi-step workflows into clean, simple experiences that make daily tasks easier.
Here's how that played out:
Ayesha
My 9 to 5
A curated selection of problems
I’ve been very emotionally
invested in.
A curated selection of problems I’ve been very emotionally invested in.
A curated selection of problems
I’ve been very emotionally
invested in.
The idea that kept me up at night: personalising in-store shopping with conversational AI
PERSONAL PROJECT |
UX DESIGN |
1 MONTH
The idea that kept me up at night: personalising in-store shopping with conversational AI
PERSONAL PROJECT |
UX DESIGN |
1 MONTH
The idea that kept me up at night: personalising in-store shopping with conversational AI
PERSONAL PROJECT |
UX DESIGN |
1 MONTH
My 5 to 9
What I did before I knew what PF, KPI or PRD meant
What I did before I knew what PF, KPI or PRD meant
Stepping foot into Figma
Stepping foot into Figma
PERSONAL PROJECT
PERSONAL PROJECT
| UI DESIGN
| UI DESIGN
| 2023
| 2023
Social media marketing
Social media marketing
VOLUNTEERING
VOLUNTEERING
| VISUAL DESIGN
| VISUAL DESIGN
| 2025
| 2025
Visual identity & packaging
Visual identity & packaging
PERSONAL PROJECT
PERSONAL PROJECT
| VISUAL DESIGN
| VISUAL DESIGN
| 2024
| 2024
Identity for a social program
Identity for a social program
VOLUNTEERING
VOLUNTEERING
| VISUAL DESIGN
| VISUAL DESIGN
| 2025
| 2025
What caught my eye
What caught my eye
PHOTOGRAPHY
PHOTOGRAPHY
About
I couldn't write an "about me"
section so I asked them what
they thought of me
I couldn't write an "about me" section so I asked them what they thought of me
I couldn't write an "about me"
section so I asked them what
they thought of me
"Ayesha is a delight to work with. Her meticulousness, can-do attitude, and readiness to take initiative make her a dependable colleague."
Zeba Jowhar
Lead UX Designer at AufaitUX
"She's become our benchmark for new hires. The way she communicates and thinks through problems is exactly what we look for."
Client
Technical lead at Vantage*
"Finding a collaborator who delivers with meticulous precision while keeping the whole process fun is a hard find. In all the times I’ve worked with her, she hasn’t budged on either."
Jwala K Sukumaran
Visual designer at Illucus
"Having Ayesha on my team is an instant stress reliever, I just know the project is in good hands. She’s always thinking ahead and solving problems before the rest of us even notice them. "
Shana Sherin
Visual designer at The Luxury Closet
"
Ayesha is a delight to work with. Her meticulousness, can-do attitude, and readiness to take initiative make her a dependable colleague.
Zeba Jowhar
Lead UX Designer at AufaitUX
"
She's become our benchmark for new hires. The way she communicates and thinks through problems is exactly what we look for.
Client
Technical Lead at Vantage*
"
Having Ayesha on my team is an instant stress reliever, I just know the project is in good hands. She’s always thinking ahead and solving problems before the rest of us even notice them.
Shana Sherin
Visual designer at The Luxury Closet
"
Finding a collaborator who delivers with meticulous precision while keeping the whole process fun is a hard find. In all the times I’ve worked with her, she hasn’t budged on either."
Jwala K Sukumaran
Visual designer at Illucus
"
Ayesha is a delight to work with. Her meticulousness, can-do attitude, and readiness to take initiative make her a dependable colleague.
Zeba Jowhar
Lead UX Designer at AufaitUX
"
She's become our benchmark for new hires. The way she communicates and thinks through problems is exactly what we look for.
Client
Technical Lead at Vantage*
"
Having Ayesha on my team is an instant stress reliever, I just know the project is in good hands. She’s always thinking ahead and solving problems before the rest of us even notice them.
Shana Sherin
Visual designer at The Luxury Closet
"
Finding a collaborator who delivers with meticulous precision while keeping the whole process fun is a hard find. In all the times I’ve worked with her, she hasn’t budged on either."
Jwala K Sukumaran
Visual designer at Illucus
"
Ayesha is a delight to work with. Her meticulousness, can-do attitude, and readiness to take initiative make her a dependable colleague.
Zeba Jowhar
Lead UX Designer at AufaitUX
"
She's become our benchmark for new hires. The way she communicates and thinks through problems is exactly what we look for.
Client
Technical Lead at Vantage*
"
Having Ayesha on my team is an instant stress reliever, I just know the project is in good hands. She’s always thinking ahead and solving problems before the rest of us even notice them.
Shana Sherin
Visual designer at The Luxury Closet
"
Finding a collaborator who delivers with meticulous precision while keeping the whole process fun is a hard find. In all the times I’ve worked with her, she hasn’t budged on either."
Jwala K Sukumaran
Visual designer at Illucus
"
Ayesha is a delight to work with. Her meticulousness, can-do attitude, and readiness to take initiative make her a dependable colleague.
Zeba Jowhar
Lead UX Designer at AufaitUX
"
She's become our benchmark for new hires. The way she communicates and thinks through problems is exactly what we look for.
Client
Technical Lead at Vantage*
"
Having Ayesha on my team is an instant stress reliever, I just know the project is in good hands. She’s always thinking ahead and solving problems before the rest of us even notice them.
Shana Sherin
Visual designer at The Luxury Closet
"
Finding a collaborator who delivers with meticulous precision while keeping the whole process fun is a hard find. In all the times I’ve worked with her, she hasn’t budged on either."
Jwala K Sukumaran
Visual designer at Illucus